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1 circulation
тираж; распространение; обращение; кругооборот♦ "all other" circulation районы распространения газеты за пределами города, в котором она издается; зоны розничной продажи издания♦ daily effective circulation (DEC) эффективная суточная аудитория имевших контакт с наружной рекламой в течение суток♦ net advertising circulation (NAC) чистый рекламный тираж♦ net paid circulation оплаченная часть тиража♦ newsstand circulation тираж издания, продаваемый в розницу♦ quality circulation качественная часть тиража, распространяемая среди аудитории с желательными для издания демографическими характеристиками♦ waste circulation бросовый тираж; часть аудитории издания, не являющаяся целевой группой рекламодателя♦ single-copy circulation распространение печатного издания в розницу -
2 return
возвращение; отдача; возврат; прибыль; доход; официальный отчет; рапорт; возвращать; отплачивать; повторяться; возвратный (напр. карточка)♦ return authorization (RA) право на возврат♦ return on assets managed (ROAM) прибыль на оборотный капитал♦ return on investment (ROI) отдача на инвестиции♦ return per thousand circulation количество непроданных экземпляров на одну тысячу отпечатанных♦ in return в отплату; в обмен; в ответ♦ newsstand returns возврат издателю непроданных экземпляров издания киоском
См. также в других словарях:
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